Analytics Isn't easy let's accept this upfront. While we're at it, let's demystify unhelpful buzzwords, realize It takes more than technology, and requires organizational change: People, Process & Culture. So why do companies continue to mature their analytics capacities knowing it's complex? BECAUSE DATA DRIVEN INSIGHTS ARE TRANSFORMING BUSINESSES! This session will identify ways to explain the complexities of analytics approaches and data science simply, rather than oversimplify the complex. It will help analytics practitioners and business stakeholders speak in a way that inspires collaboration and sustainable best practices. Join Chris MacDonald to learn: - What it means to ask the right questions of data - What everyone should know about the advanced analytics process regardless of automated technologies - How to get value from advanced analytics while building a data driven culture.